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Spotlight: Featuring Rob Galbraith, The Most Interesting Man In Insurance
On this episode of Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee is at the Insurtech Connect Conference to talk with Rob Galbraith, the most interesting man in insurance, about where the insurance industry is going.
1. Why invest in Digital Marketing? | 0:51
The revenge of the #insuranceagent is upon us. Insurance agents that have embraced the digital space can be much more tailored to their target audience. The majority of consumers shop online and it's no different when shopping for insurance. If the consumer can find you online, it makes it easier for both parties to buy and sell insurance. They can come to you more educated about your product or agency and what they want from you. Having an online presence makes you stand out. Agencies that have adopted this concept early are seeing great results. Other agencies want to utilize this, but they don't know where to start. That's where BriteBee comes in.
2. Importance of Digital Marketing | 4:00
Having a strong digital presence is very important. A statistic shows that only 25% of business comes from your website. That means that 75% of your opportunities can be capitalized on be developing a digital presence. The move to digital can be intimidating. However, digital marketing can help you profit off small micro-segments of customers. This would be very expensive to to market traditionally. Being present in the digital space drives traffic through your agency more efficiently and cost-effectively.
3. Partnering with Carriers for Digital Marketing | 6:00
Carriers have limited funds so for the agencies to get in on the action can be extremely beneficial. Carriers aren't going to write your policies. Smaller agencies need to help drive traffic through the carrier portals. Large carriers look to the agent to help round out accounts. Hopefully, as policyholders grow they become recurring customers. Being able to add these policies to your book of business at a relatively low cost will help you grow.
4. Getting started in Digital Marketing | 7:03
First, find out who is already rocking the digital world. See what other people are doing. This will help you get started. You're not going to be perfect your first time. Have some fun with it and see what works. Over time you will grow in a way that helps speak your voice. Everyone has to start somewhere so see what works for you. Another thing that helps is developing partners. Having competent partners accelerates the learning curve. Having a partner helps create content that adds value to both parties. Digital marketing helps broaden your engagement. Although you may not get thousands of likes on your content, people are still watching and developing that personal connection with you.
Learn more about Rob Galbraith here:
https://endofinsurance.com/
Order Rob Galbraith's book 'The end of Insurance as we know it" here:
https://endofinsurance.com/buy-the-book/
Follow Rob Galbraith here:
FACEBOOK: https://www.facebook.com/rob.galbraith.581
INSTAGRAM: https://www.instagram.com/mostinterestingmanininsurance/
TWITTER: https://twitter.com/robgalb?lang=en
LINKEDIN: https://www.linkedin.com/in/rob-galbraith-8707aa1
To Learn More about BriteBee.com:
WEBSITE: https://britebee.com
FACEBOOK: https://www.facebook.com/BriteBeeCo
INSTAGRAM: https://www.instagram.com/britebeeco/
TWITTER: https://twitter.com/BriteBeeCo
LINKED IN: https://www.linkedin.com/company
Learn More About Paradiso Insurance & Paradiso Presents:
WEBSITE: https://www.paradisoinsurance.com/
FACEBOOK: https://www.facebook.com/InsuranceCT/
INSTAGRAM: https://www.instagram.com/paradiso_insurance/
TWITTER:https://twitter.com/paradisoins
LINKEDIN: https://www.linkedin.com/company/paradiso-financial-and-insurance-services/
View all episodes
By BriteBee, Chris Paradiso, Keagan HensonOn this episode of Insurance Marketing Brain Dump Podcast, Keagan Henson of BriteBee is at the Insurtech Connect Conference to talk with Rob Galbraith, the most interesting man in insurance, about where the insurance industry is going.
1. Why invest in Digital Marketing? | 0:51
The revenge of the #insuranceagent is upon us. Insurance agents that have embraced the digital space can be much more tailored to their target audience. The majority of consumers shop online and it's no different when shopping for insurance. If the consumer can find you online, it makes it easier for both parties to buy and sell insurance. They can come to you more educated about your product or agency and what they want from you. Having an online presence makes you stand out. Agencies that have adopted this concept early are seeing great results. Other agencies want to utilize this, but they don't know where to start. That's where BriteBee comes in.
2. Importance of Digital Marketing | 4:00
Having a strong digital presence is very important. A statistic shows that only 25% of business comes from your website. That means that 75% of your opportunities can be capitalized on be developing a digital presence. The move to digital can be intimidating. However, digital marketing can help you profit off small micro-segments of customers. This would be very expensive to to market traditionally. Being present in the digital space drives traffic through your agency more efficiently and cost-effectively.
3. Partnering with Carriers for Digital Marketing | 6:00
Carriers have limited funds so for the agencies to get in on the action can be extremely beneficial. Carriers aren't going to write your policies. Smaller agencies need to help drive traffic through the carrier portals. Large carriers look to the agent to help round out accounts. Hopefully, as policyholders grow they become recurring customers. Being able to add these policies to your book of business at a relatively low cost will help you grow.
4. Getting started in Digital Marketing | 7:03
First, find out who is already rocking the digital world. See what other people are doing. This will help you get started. You're not going to be perfect your first time. Have some fun with it and see what works. Over time you will grow in a way that helps speak your voice. Everyone has to start somewhere so see what works for you. Another thing that helps is developing partners. Having competent partners accelerates the learning curve. Having a partner helps create content that adds value to both parties. Digital marketing helps broaden your engagement. Although you may not get thousands of likes on your content, people are still watching and developing that personal connection with you.
Learn more about Rob Galbraith here:
https://endofinsurance.com/
Order Rob Galbraith's book 'The end of Insurance as we know it" here:
https://endofinsurance.com/buy-the-book/
Follow Rob Galbraith here:
FACEBOOK: https://www.facebook.com/rob.galbraith.581
INSTAGRAM: https://www.instagram.com/mostinterestingmanininsurance/
TWITTER: https://twitter.com/robgalb?lang=en
LINKEDIN: https://www.linkedin.com/in/rob-galbraith-8707aa1
To Learn More about BriteBee.com:
WEBSITE: https://britebee.com
FACEBOOK: https://www.facebook.com/BriteBeeCo
INSTAGRAM: https://www.instagram.com/britebeeco/
TWITTER: https://twitter.com/BriteBeeCo
LINKED IN: https://www.linkedin.com/company
Learn More About Paradiso Insurance & Paradiso Presents:
WEBSITE: https://www.paradisoinsurance.com/
FACEBOOK: https://www.facebook.com/InsuranceCT/
INSTAGRAM: https://www.instagram.com/paradiso_insurance/
TWITTER:https://twitter.com/paradisoins
LINKEDIN: https://www.linkedin.com/company/paradiso-financial-and-insurance-services/