Join me, Florian Kaefer, as I chat with Adriana Acosta, head of international promotion at PROCOMER, about the success of Costa Rica's country brand, Essential Costa Rica. We explore its 10-year journey, focusing on achievements, challenges, and future goals. Discover how the emphasis on sustainability, innovation, and collaboration has positioned Costa Rica as a top destination for tourism, investment, and trade. Perfect for place branding professionals and destination marketing enthusiasts. Dive deeper in our Spotlight on Costa Rica!