In our eighth episode of the Spotlight Podcast, Eryn and Linas examine the importance of strategically using Google to grow your business as a real estate agent. We discuss how to effectively use pay-per-click advertising to maximize your leads conversion, how to optimize your online efforts to get your web pages performing better in organic Google search, and we shed a light on the under-utilized, yet very powerful Google remarketing advertising that is becoming more increasingly popular on the web.

APP OF THE WEEK

Property Evaluator is a great app available on both iOS and for your Mac that is used to quickly analyze real estate investments, create reports and impress your clients.

http://www.propertyevaluator.com/