VIEW RECORDING - 25 mins (No highlights)

Podcast overview and challenges @ 0:00

Tim Hudson runs a podcast focused on helping widows, particularly with financial and practical matters after losing a spouse. He discussed the challenges of building an audience, as widows are not a naturally podcast-listening demographic. The podcast has struggled with production and consistency, having recently lost their production partner.

Podcast content and target audience @ 3:53

Tim shared that the podcast content features personal stories and advice from widows, as well as his own perspective as someone trying to support that community. He noted that younger widows under 50 are more likely to listen to podcasts compared to older widows. The podcast aims to provide helpful information without a sales pitch.

Acquisition and growth strategies @ 8:17

Tim discussed his attempts at various marketing channels like LinkedIn and paid ads, but found them ineffective or even counterproductive. He is still seeking the most effective way to reach and grow his target audience of widows. Expanding the podcast's reach and impact is a key goal.

Potential partnership @ 18:44

Jonathan from jonbstrong.com proposed partnering with Tim to provide podcast production, strategy, and growth support. This would include managing the technical aspects as well as helping refine the content, branding, and marketing to build a sustainable audience and revenue stream for the podcast.

Next steps @ 23:08

Jonathan and Tim agreed to schedule a follow-up call the following Monday to dive deeper into the partnership opportunity and how jonbstrong.com could assist with the podcast's challenges and goals.