In this Spotlight episode, Captivate Media team members Nick Barr and Andrew Coons join Jake and Jenna to talk about a recent project for the Rosemount-Apple Valley-Eagan Public Schools that had a huge impact on social media. This video for Teacher Appreciation Week went viral with over 100k views in 48 hours and was picked up by Kare 11 to be shown during their Breaking the News segment. 

 

The team reflects on how the project came about, what the goals were for a video of this nature, the challenges that were presented, and how storytelling and heart played an integral part of the entire production process.