This week /matthew speak's with creative technologist /hool about his playful yet deadly serious Rubber Dinghy avatars which themselves are just a piece of a much larger multi-player web browser augmented reality project. The two dive into his background as a 3d character animator, his focus on building out art.evolve, a project focused on bringing interactive 3d storytelling and digital asset ownership to the masses, and touch on the significance of the blockchain on digital art.