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SPOTLIGHT: The Era of Continuous Connection with Christian Terwiesch
*This spotlight is an excerpt from our 2019 interview. New technologies are fundamentally changing how firms connect with their customers than ever before. Listen to Christian Terwiesch, co-author of Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage, share four pathways to designing a connected strategy that builds continuous relationships with customers, clients and employees.
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By Gartner*This spotlight is an excerpt from our 2019 interview. New technologies are fundamentally changing how firms connect with their customers than ever before. Listen to Christian Terwiesch, co-author of Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage, share four pathways to designing a connected strategy that builds continuous relationships with customers, clients and employees.