The provided sources explore the critical challenge of maintaining digital authenticity as generative AI makes deepfakes increasingly sophisticated and accessible. To combat the spread of misinformation, experts from organizations like the ITU and C2PA advocate for international technical standards, specifically focusing on AI watermarking and provenance metadata. These tools embed invisible, tamper-evident markers that allow users to verify a file’s history and determine if content was algorithmically created. Investigative journalism networks further highlight the urgent need for these protections during elections, where audio and video clones pose significant threats to democratic integrity. In addition to technical safeguards, the materials emphasize public education and critical observation skills to help individuals identify subtle glitches in manipulated media. Together, these initiatives seek to rebuild transparency and trust in a landscape where the line between real and synthetic content is rapidly disappearing.