One of the toughest parts of being a positive reinforcement trainer is explaining to people why it’s more effective and what exactly it means. But Mandy Boutelle has figured out an unconventional way to do just that.

Mandy was a certified R+ dog walker and dog trainer before founding her clothing line, Woof Cultr. By putting the ideas and principles of R+ training on shirts and other items, it invites people to ask questions, which gives trainers the opportunity to have meaningful conversations about it. Woof Cultr can be found at woofcultr.com, on Facebook at facebook.com/woofcultr or on Instagram at @woofcultr. 

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