Hanshi Dave Kovar and Alexis Tearney Kuhl talk grassroots marketing—what's working right now and why the old-school stuff is back.

Alexis shares how she turned social media into her storefront during COVID by shooting her own content with her own students. Hanshi runs through five plays every school should be running: posting consistently, following up with old leads, reconnecting with inactive students, asking for referrals face-to-face, and working community booth events.

None of this is new. The schools growing right now are just the ones doing it consistently—and building the systems to make sure no lead falls through the cracks.

Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/oliver-massa/brighter-daysLicense code: GCICDE0LMBWRJJMF