Playbook Radio

Sprint to Freedom November 2023 Cohort - Day 3

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Sprint to Freedom Day 3: Making Your Offer

In this episode, Martin Williams discusses the importance of making a valuable offer that solves a real problem for your target audience. He explains why it's important to start with a broad market and then niche down later, and shares tips on how to earn trust by solving general problems.

Here are some key takeaways from the episode:

  • Solve a current and relevant problem. Your offer should address a problem that people are actually facing, not just an inconvenience.
  • Target a broad market initially. This will give you more opportunities to build social proof and revenue.
  • Niche down later, once you're established. This will allow you to focus on the specific needs of your ideal customers.
  • Solve general problems to earn trust. This will help people get to know you and see that you're an expert in your field.

    • If you're ready to make a valuable offer and attract customers, tune in to this episode of Sprint to Freedom!

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    Playbook RadioBy Martin Williams
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