Mumbai-based Ayurveda wellness and lifestyle consumer brand Aadar has raised an undisclosed seed funding in a round led by Sprout Venture Partners and few angel investors from LetsVenture.

The wellness and lifestyle brand Aadar will use this funding to strengthen its footprint and product line.

Besides Aadar, some other startups working in the ayurvedic segment include Kapiva Ayurveda, &Me, and Gynoveda, among others.

Just like Aadar, Kapiva Ayurveda is also into health and wellness products and has a portfolio of over 40 Ayurvedic food products.

Meanwhile, Gynoveda is a women’s wellness brand that makes ayurvedic products for menstrual health. | To read full story, visit https://startuparound.com/read/1578720605.9776022/Sprout-Ventures,-LetsVenture-Invests-in-Ayurvedic-Brand-Aadar?ref=audio_experience