Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across an organization, they choose to use the tools that their peers in related data functions are using--often especially R. And R can be as geeky or as friendly as you want--depending on what you use it with. Learn more about R and why some insights teams are making the move from SPSS to R. This conversation includes several sources for learning R, including free options.