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Episode 45 of Code to Market covers three very different marketing lessons from the dev world:• A bizarre launch from Taalas that broke some “best practices” on Twitter… and still pulled 4M views.• The HubSpot / OpenCode drama, where Dharmesh Shah forked an open-source project and the maintainers may have fumbled a massive partnership opportunity.• How companies should respond when infrastructure fails, from Clerk outages to the reality that “it’s always your fault” even when an upstream provider goes down.Sometimes great products win even with messy launches.Sometimes founders react instead of spotting the opportunity.We break down what actually matters.
By Gonto and HankEpisode 45 of Code to Market covers three very different marketing lessons from the dev world:• A bizarre launch from Taalas that broke some “best practices” on Twitter… and still pulled 4M views.• The HubSpot / OpenCode drama, where Dharmesh Shah forked an open-source project and the maintainers may have fumbled a massive partnership opportunity.• How companies should respond when infrastructure fails, from Clerk outages to the reality that “it’s always your fault” even when an upstream provider goes down.Sometimes great products win even with messy launches.Sometimes founders react instead of spotting the opportunity.We break down what actually matters.