Square Feet and Side Quests

🚀 Can cultural differences change the outcome of an international real estate deal? Learn how culture, negotiation, and client trust shape cross-border transactions.

For real estate professionals working with international clients, cultural differences can shape communication, negotiation, decision-making, and client relationships.

Dertrez Pressley hosts Square Feet and Side Quests and is a Las Vegas commercial real estate advisor with a decade of experience in tenant and buyer/seller representation. A Certified International Property Specialist (CIPS) and CCIM candidate, Dertrez helps owner-users secure business space and investors navigate the capital markets.

This episode explores how cultural awareness, authenticity, and intentional communication can help real estate professionals navigate international clients and complex negotiations.

🎧 Hosted by: Dertrez Pressley

👤 Guest: Tamara Larisa Tyrbouslu, CIPS, ABR, is a Broker-Salesperson with eXp Realty in Las Vegas and a global real estate specialist. As a faculty member for the National Association of REALTORS®, she has trained and mentored thousands of agents worldwide, leveraging specialized expertise in international real estate and buyer representation.💡 What You’ll Learn:

✔️ How cultural awareness can prevent misunderstandings in international real estate.

✔️ Why authenticity matters when working across cultures.

✔️ Ways to prepare clients for different negotiation and decision-making styles.

✔️ How real estate agents can become trusted advisors by understanding clients’ goals.

✔️ Strategies for handling cultural friction while protecting client relationships.

✔️ How international travel can expand a real estate professional’s perspective. 

❓ Key Questions Answered

Q: How can real estate agents avoid cultural misunderstandings with international clients?

A: Tamara recommends understanding a client’s culture, communication style, negotiation habits, and decision-making process, then preparing the other side for what to expect.

Q: How should agents handle different negotiation styles across cultures?

A: Tamara explains how setting expectations can help prevent culturally different behaviors from being interpreted as disrespectful or unreasonable.

Q: How can real estate agents become trusted advisors?

A: Tamara recommends asking clients about their short- and long-term goals first to better understand how to serve them. 

⏳ Timestamps

📌0:00 - Intro

📌1:08 - Tamara's Path to International Real Estate

📌4:01 - What Is a Conscious Realtor?

📌7:21 - Authenticity Across Cultures

📌9:46 - International Client Experience

📌14:13 - How Travel Changes Perspective

📌16:19 - Dertrez's Morocco Stories

📌18:53 - Experiencing Moroccan Hospitality

📌22:54 - Travel, Culture & Destinations

📌28:12 - Travel & Your Worldview

📌29:30 - Cross-Cultural Transactions

📌34:51 - Belonging, Feng Shui & Real Estate

📌40:53 - Reframing Real Estate Challenges

📌44:13 - Connecting With Tamara

📌46:03 - Language Learning, Travel & AI

📌49:05 - Outro 

💼 Connect with Tamara Larisa Tyrbouslu:

🔗 LinkedIn → https://www.linkedin.com/in/tamaralarisa

📸 Instagram → https://www.instagram.com/graceful.sage/

📘 Facebook → https://www.facebook.com/eXpTamaraLarisa/mentions/

🎧 Follow Dertrez Pressley:

🌐 Website → http://brownandcompanyadvisors.com/

📘 Facebook → https://www.facebook.com/DertrezRE/

📸 Instagram → https://www.instagram.com/dertrezpressley/

🔗 LinkedIn → https://www.linkedin.com/in/dertrez-pressley

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

#SquareFeetAndSideQuests #DertrezPressley #LasVegasCommercialRealEstate #CommercialRealEstate #CREInvesting #TenantRepresentation #LasVegasRealEstate #VegasEntrepreneurs #LasVegasBusiness #SmallBusinessOwner #CommercialRealEstatePodcast #RealEstatePodcast

🚀 What should you understand about money before you start building wealth? Tanner Frigaard breaks down financial literacy, 401(k)s, investing, and compounding interest in practical terms.

For entrepreneurs, business owners, and professionals, financial decisions become more complex as income, retirement accounts, investments, and business ownership grow. On Square Feet and Side Quests, Dertrez Pressley, a Las Vegas commercial real estate advisor with a decade of experience in tenant and buyer/seller representation, sits down with Tanner Frigaard, a wealth manager and financial consultant, to explore financial education, retirement strategies, investing, and wealth building.

Tanner shares lessons from his experience in finance, including teaching financial literacy and retirement options.

🎧 Hosted by: Dertrez Pressley

👤 Guest: Tanner Frigaard - Wealth Manager, Financial Consultant, and Founder of Protect What You Build.

Tanner Frigaard is a Wealth Manager, Financial Consultant, and Founder of Protect What You Built. With over a decade of industry experience, he specializes in tax optimization, wealth preservation, and risk mitigation for high-income professionals, startups, and established entrepreneurs, delivering strategic asset protection and personalized retirement solutions.

💡 What You’ll Learn:

✔️ Financial literacy - 401(k)s, Roth accounts, qualified vs. non-qualified money, credit vs. debit, and compounding interest.

✔️ 401(k) & SEP IRA strategies - How business structure, income, and goals can shape retirement planning.

✔️ Retirement accounts & real estate - How retirement funds can connect with real estate syndication models.

✔️ Financial misinformation - Why different investment strategies have different strengths and weaknesses.

✔️ Compounding interest - The Rule of 72 and why starting early matters.

✔️ Financial education & entrepreneurship - How financial knowledge can support business ownership and community impact. 

❓ Key Questions Answered

Q: Why does Tanner Frigaard emphasize financial literacy?

A: He explains how financial fundamentals can guide decisions about 401(k)s, Roth accounts, credit, and compounding interest.

Q: What does Tanner discuss about 401(k)s and SEP IRAs?

A: He discusses retirement options for business owners based on income, business structure, and goals.

Q: Why isn't there one financial path for everyone?

A: Different paths have different strengths and weaknesses, so the approach depends on where someone is and where they want to go. 

⏳ Timestamps

📌00:00 - Intro

📌01:04 - Meet Tanner Frigaard

📌03:44 - Tanner's Journey Into Finance

📌06:18 - Making Financial Advice Accessible

📌07:22 - Financial Literacy & Community Impact

📌15:00 - 401(k)s, SEP IRAs & Business Owners

📌16:49 - Retirement Accounts & Real Estate

📌19:42 - Roth vs. Traditional 401(k)s

📌24:06 - Financial Misinformation & Skepticism

📌26:33 - Building Trust With Clients

📌30:52 - Self-Managed vs. Professional Investing

📌33:20 - Choosing the Right Financial Path

📌34:32 - The Power of Compound Interest

📌37:23 - Family, Faith & Archery

📌47:01 - Find Tanner Frigaard

💼 Connect with Tanner Frigaard:

🌐 Website → https://protectwhatyoubuilt.com/about/

📸 Instagram → https://www.instagram.com/tannerfrigaard/

📘 Facebook → https://www.facebook.com/tannerfrigaard/ 

🔗 LinkedIn → https://www.linkedin.com/in/tanner-frigaard

🎧 Follow Dertrez Pressley:

🌐 Website → http://brownandcompanyadvisors.com/

📘 Facebook → https://www.facebook.com/DertrezRE/

📸 Instagram → https://www.instagram.com/dertrezpressley/

🔗 LinkedIn → https://www.linkedin.com/in/dertrez-pressley

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

#SquareFeetAndSideQuests #DertrezPressley #LasVegasCommercialRealEstate #CommercialRealEstate #CREInvesting #TenantRepresentation #LasVegasRealEstate #VegasEntrepreneurs #LasVegasBusiness #SmallBusinessOwner #CommercialRealEstatePodcast #RealEstatePodcast 

🚀 What makes a commercial property the right fit for a business? Dertrez Pressley sits down with John Alam of RealCom Advisors to discuss site selection, co-tenancy, lease negotiations, and the overlooked costs that can impact a business. With nearly 30 years in the restaurant industry, John shares practical lessons from both sides of the table - as a restaurant owner and commercial real estate advisor. 

🎧 Hosted by: Dertrez Pressley

👤 Guest:🏡 John Alam - Senior VP of Commercial Real Estate, RealCom Advisors

John Alam is Senior Vice President and Commercial Real Estate Advisor at RealComm Advisors, specializing in retail and restaurant landlord representation, site selection, and commercial investments across Las Vegas, Henderson, and Reno. Drawing on extensive hands-on experience in restaurant franchise operations, he advises clients on commercial asset strategy, lease negotiation, and portfolio expansion across major Nevada markets.

💡 What You’ll Learn:

✔️ How to choose a location beyond the building 

✔️ Why co-tenancy and customer traffic matter 

✔️ What to watch for in a commercial lease 

✔️ How HVAC and other costs can affect your business 

✔️ Why every deal needs to be clearly documented 

🎧 Listen now for practical commercial real estate insights from John Alam. 

💼 Connect with John Alam:

🌐 Website → https://realcommadvisors.com/

📘 Facebook → https://www.facebook.com/john.alam.594651/

📸 Instagram → https://www.instagram.com/vegas_creadvisor/

🔗 LinkedIn → https://www.linkedin.com/in/johnalam/

🎧 Follow Dertrez Pressley:

🌐 Website → https://www.brownandcompanyadvisors.com/

📘 Facebook → https://www.facebook.com/profile.php?id=61590817194339

📸 Instagram → https://www.instagram.com/squarefeetsidequest/

🔗 LinkedIn → https://www.linkedin.com/in/square-feet-and-side-quest-598164414/

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

#SquareFeetAndSideQuests #DertrezPressley #JohnAlam #LasVegasCommercialRealEstate #CommercialRealEstate #CREInvesting #TenantRepresentation #LasVegasRealEstate #VegasEntrepreneurs #LasVegasBusiness #CommercialRealEstatePodcast #RealEstatePodcast

🚀 What if the key to a successful real estate investment isn't the property, but the tenant who rents it?

On this episode of Square Feet and Side Quests, Dertrez Pressley sits down with Eric Fernwood to explore a tenant-focused approach to real estate investing. Eric explains how he uses rental data, tenant behavior, and financial analysis to identify properties with long-term income potential - and why investors need to look beyond the purchase price.

🎧 Hosted by: Dertrez Pressley

👤 Guest:🏡 Eric Fernwood - Principal, Fernwood Team at Keller Williams VIP

Eric Fernwood is the Principal of the FERNWOOD Team at Keller Williams VIP in Las Vegas. A former Hewlett-Packard engineering manager, he applies data-driven engineering principles and proprietary software to real estate, specializing in low-risk, high-return residential portfolios for global investors.  .

💡 What You’ll Learn:

✔️ Why tenant behavior can matter more than the property itself

✔️ How rental data can reveal patterns that help investors select properties

✔️ Why a low purchase price doesn't always mean a good investment

✔️ How renovation risks can dramatically affect investment returns

✔️ Why Las Vegas's limited housing inventory and population growth could support long-term rental demand 

✔️ How to stress-test an investment strategy before relying on it

🎧 Listen now for insights on real estate investing, tenant-focused property selection, data analytics, and the Las Vegas market! 

💼 Connect with Eric Fernwood:

📧 Email → [email protected]

🌐 Website → http://www.fernwood.team/

🔗 LinkedIn → https://www.linkedin.com/in/ericfernwood

🎧 Follow Dertrez Pressley:

🌐 Website → https://www.brownandcompanyadvisors.com/

📘 Facebook → https://www.facebook.com/profile.php?id=61590817194339

📸 Instagram → https://www.instagram.com/squarefeetsidequest/

🔗 LinkedIn → https://www.linkedin.com/in/square-feet-and-side-quest-598164414/

📌 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

#SquareFeetAndSideQuests #DertrezPressley #EricFernwood #LasVegasRealEstate #RealEstateInvesting #CREInvesting #CommercialRealEstate #LasVegasCommercialRealEstate #RealEstatePodcast 

🚀 What happens when real estate goes beyond the property and the deal?

In the first episode of Square Feet & Side Quests, Dertrez Pressley introduces the podcast and shares his journey through real estate, from residential to commercial leasing and brokerage. He also explores how real estate, business, finance, and community intersect - and why the stories and “side quests” behind every career matter.

👤 Host: 🏡 Dertrez Pressley - Commercial Real Estate Advisor & CIPS

Dertrez Pressley is a Las Vegas commercial real estate advisor with a decade of experience in tenant and buyer/seller representation. He is also a Certified International Property Specialist (CIPS), bringing both local and global perspectives to real estate.

💡 What You’ll Learn:

✔️ Why Dertrez created Square Feet & Side Quests 

✔️ How his career evolved from residential to commercial real estate 

✔️ Why real estate is about more than properties and transactions 

✔️ How real estate, finance, and community intersect 

✔️ What the “side quest” concept means and why it matters 

✔️ What to expect from future conversations with real estate professionals and guests around the world 

🎧 Listen now for insights on commercial real estate, global markets, and the stories behind the deals 

🎧 Follow Dertrez Pressley:

🌐 Website → https://www.brownandcompanyadvisors.com/

📘 Facebook → https://www.facebook.com/profile.php?id=61590817194339

📸 Instagram → https://www.instagram.com/squarefeetsidequest/

🔗 LinkedIn → https://www.linkedin.com/in/square-feet-and-side-quest-598164414/

📌 Follow the show and leave a review to support the podcast! 

⭐ Produced by Icons of Real Estate - https://iconsofrealestate.com/

#SquareFeetAndSideQuests #DertrezPressley #LasVegasCommercialRealEstate #CommercialRealEstate #RealEstatePodcast #LasVegasRealEstate

Square Feet and Side Quests with Dertrez Pressley is where small business owners, global investors, and curious learners come to understand how real estate and money really work. Hosted by Dertrez Pressley, each episode covers commercial leasing, international real estate, community development, and the side quest that drives us to push forward.. Local roots. Global reach.