A discussion on why there is such an emotionally charged reaction when corporations change their name.  Who are the ones who are "supposed" to be offended?  

Note:  Midway through the video I was disrupted by the garbage pick-up.  Massive over-sight on my part.  I decided to keep talking through hoping it wouldn't be too distracting, because I was already in rhythm and didn't want to disrupt the momentum.  My videos aren't scripted so it would be difficult to pick back up smoothly.  Hope it wasn't too much of a distraction.  I'll try to plan better next time.