It's emphatic – everyone in the team loves your new value proposition. The boss thinks you've finally nailed the offer. The sales team is nodding along in unison. Heck, even the people who won't have to use it reckon it's a job well done.

But what next? How do you take a value proposition and put it to work?

In this episode, Alan, Siân and Helen explore why it can be hard to transform it into messaging – and offer some advice for getting the Big Unifying Idea out of the brand manual and out into the wild.

Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to [email protected] and we'll do our very best to help.

Or maybe you just want to tell us what you think of the podcast. It's the same address: [email protected]