Ep.07 Soy Sauce Nation Part 2 with Sima Safavi-Bayat & Sadie Maeda

In June of 2021, Soy Sauce Nation, an Asian snowboard community focused on bringing more inclusivity into snowboarding and beyond hosted the first ever "Soy Sauce Nation'als" event at Timberline Resort at Mt. Hood, Oregon. Kim chats with her friends and colleagues Sima Safavi-Bayat and Sadie Maeda, who she attended the event with. They reflect on their different experiences growing in America, how snowboarding and skateboarding came to be a huge part of their lives and how the action sports/skate/snow industry can move forward together.

About Sima Safavi-Bayat:

Sima Safavi-Bayat (she/her) is currently the Skateboarding Inclusivity Cooperate (S.I.C.) Program Manager for Skate Like a Girl and has played various other roles within the organization since 2014. She grew up in a small town in Washington where she first was introduced to snowboarding and skateboarding. Working in shops in her late-teens and early 20s, Sima had a one-foot-in-one-foot-out presence in the snow industry. Being an ambiguous brown gal (Indonesian and Persian), Sima had a hard time seeing herself in the "scenes" she was in. She is an open book who wears her experiences and emotions on her sleeve and sticks to the idea that the biggest impact you have is within your own community. Sima hopes that having these conversations, the sad, the good, the bad and the laughs, help others feel more comfortable with themselves and opens up the door, even just a crack, for others to also be able to express and communicate their experiences and feelings.

About Sadie Maeda:

Sadie (she/her) is a marketing professional who has dedicated her career to working behind the scenes to create more opportunities for women in the action sports industry. She is deeply passionate about connecting, empowering, and creating a larger sense of community for women in a male-dominated industry. She's worked with brands such as Nikita Clothing, MAHFIA.TV, Slmbr Party, Yobeat, Launch Snowboards, and more.

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!

Ep.07 Soy Sauce Nation Part 2 with Sima Safavi-Bayat & Sadie Maeda

In June of 2021, Soy Sauce Nation, an Asian snowboard community focused on bringing more inclusivity into snowboarding and beyond hosted the first ever "Soy Sauce Nation'als" event at Timberline Resort at Mt. Hood, Oregon. Kim chats with her friends and colleagues Sima Safavi-Bayat and Sadie Maeda, who she attended the event with. They reflect on their different experiences growing in America, how snowboarding and skateboarding came to be a huge part of their lives and how the action sports/skate/snow industry can move forward together.

About Sima Safavi-Bayat:

Sima Safavi-Bayat (she/her) is currently the Skateboarding Inclusivity Cooperate (S.I.C.) Program Manager for Skate Like a Girl and has played various other roles within the organization since 2014. She grew up in a small town in Washington where she first was introduced to snowboarding and skateboarding. Working in shops in her late-teens and early 20s, Sima had a one-foot-in-one-foot-out presence in the snow industry. Being an ambiguous brown gal (Indonesian and Persian), Sima had a hard time seeing herself in the "scenes" she was in. She is an open book who wears her experiences and emotions on her sleeve and sticks to the idea that the biggest impact you have is within your own community. Sima hopes that having these conversations, the sad, the good, the bad and the laughs, help others feel more comfortable with themselves and opens up the door, even just a crack, for others to also be able to express and communicate their experiences and feelings.

About Sadie Maeda:

Sadie (she/her) is a marketing professional who has dedicated her career to working behind the scenes to create more opportunities for women in the action sports industry. She is deeply passionate about connecting, empowering, and creating a larger sense of community for women in a male-dominated industry. She's worked with brands such as Nikita Clothing, MAHFIA.TV, Slmbr Party, Yobeat, Launch Snowboards, and more.

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!

Ep.06 Soy Sauce Nation w/ AK & Nirvana Ortanez

Get to know AK and Nirvana Ortanez, the founders of Soy Sauce Nation, an Asian snowboard community focused on bringing more inclusivity into snowboarding and beyond. Recapping the first ever Soy Sauce Nation'als event that went down in June 2021 at Timberline, Kim, AK and Nirvana reflect on their own unique relationships to race, identity, snowboarding, working in the action sports industry and how it all informed being part of the SSN community.

About AK:

AK has worked in the snowboard industry for over 14 years. He was adopted from South Korea and grew up just outside of Baltimore Maryland. His journey in the snowboard industry started by working at a snowboard shop, then becoming a sales rep in the Mid-Atlantic for multiple skate/snow and lifestyle brands. He now spends his time working as the Vice President of Sales for the family owned snowboard company Crab Grab and is the Co-Founder of Soy Sauce Nation, an Asian snowboard community focused on bringing more inclusivity into snowboarding and beyond.

About Nirvana Ortanez:

Nirvana Ortanez is a digital creator and marketeer rooted from being a professional snowboarder. From taking photos and filming for snowboard projects she has produced content within the snowboarding industry and community. Originally from the coast of California, Nirvana also grew up with a love and appreciation for surfing. She now finds herself working at the convergence of the snow and surf world with the ROXY marketing team. Co-founding Soy Sauce Nation, she advocates for diversity within the snowboarding community and beyond. Nirvana seeks to make the outdoors equitable, welcoming, and accessible.

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!

Ep.06 Soy Sauce Nation w/ AK & Nirvana Ortanez

Get to know AK and Nirvana Ortanez, the founders of Soy Sauce Nation, an Asian snowboard community focused on bringing more inclusivity into snowboarding and beyond. Recapping the first ever Soy Sauce Nation'als event that went down in June 2021 at Timberline, Kim, AK and Nirvana reflect on their own unique relationships to race, identity, snowboarding, working in the action sports industry and how it all informed being part of the SSN community.

About AK:

AK has worked in the snowboard industry for over 14 years. He was adopted from South Korea and grew up just outside of Baltimore Maryland. His journey in the snowboard industry started by working at a snowboard shop, then becoming a sales rep in the Mid-Atlantic for multiple skate/snow and lifestyle brands. He now spends his time working as the Vice President of Sales for the family owned snowboard company Crab Grab and is the Co-Founder of Soy Sauce Nation, an Asian snowboard community focused on bringing more inclusivity into snowboarding and beyond.

About Nirvana Ortanez:

Nirvana Ortanez is a digital creator and marketeer rooted from being a professional snowboarder. From taking photos and filming for snowboard projects she has produced content within the snowboarding industry and community. Originally from the coast of California, Nirvana also grew up with a love and appreciation for surfing. She now finds herself working at the convergence of the snow and surf world with the ROXY marketing team. Co-founding Soy Sauce Nation, she advocates for diversity within the snowboarding community and beyond. Nirvana seeks to make the outdoors equitable, welcoming, and accessible.

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!

Ep.05 Molly Magnifico

Molly is a 15+ year marketing pro and account strategist who has equally split her career between marketing agencies and brands. She has spent a majority of her work life trying to use her access and positions to credibly uplift skateboarding and those within the industry. Molly is currently an independent marketing consultant and is using her industry chops to help carve out more inclusivity within skateboarding by serving as Board Chair of Skate Like A Girl. Molly’s client and brand experiences includes work with: Red Bull, etnies, EA Sports, Tech Deck, Zumiez, Frito Lay, Boost Mobile, Chipotle, 7-Eleven, McDonald’s, Street League Skateboarding, Arizona State University, Pernod Ricard, REI, Specialized Bikes, and Fox Racing.

00:12:30 Molly’s Bio & Career Path

00:41:00 Women in Positions of Power

1:22:00 Representation in the Industry

1:45:41 Mother/Parenthood

1:57:57 Battling with Nutrition and Gut Health

2:10:00 Finding Community inside Parenthood

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!

Ep.05 Molly Magnifico

Molly is a 15+ year marketing pro and account strategist who has equally split her career between marketing agencies and brands. She has spent a majority of her work life trying to use her access and positions to credibly uplift skateboarding and those within the industry. Molly is currently an independent marketing consultant and is using her industry chops to help carve out more inclusivity within skateboarding by serving as Board Chair of Skate Like A Girl. Molly’s client and brand experiences includes work with: Red Bull, etnies, EA Sports, Tech Deck, Zumiez, Frito Lay, Boost Mobile, Chipotle, 7-Eleven, McDonald’s, Street League Skateboarding, Arizona State University, Pernod Ricard, REI, Specialized Bikes, and Fox Racing.

00:12:30 Molly’s Bio & Career Path

00:41:00 Women in Positions of Power

1:22:00 Representation in the Industry

1:45:41 Mother/Parenthood

1:57:57 Battling with Nutrition and Gut Health

2:10:00 Finding Community inside Parenthood

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!

Ep.4 Squad Convos: Policing and Race

The STJ Squad shares our own experiences around policing, race, and the systems we live in with the hope to inspire others to think deeper, take actions and have more conversations to transform society.

00:00 Check-In Question

9:23 Who is Sadie?

14:02 Intention of this Episode

18:15 Ashley’s Personal Story and Relationship to Policing/Incarceration

45:35 Ashley’s Life Path and Career

52:00 Transforming Our Relationship to Policing and Criminalization

1:11:00 The System of Oppression and White Supremacy and Kim’s Relationship to Race and Skateboarding

1:22:00 How Our Experiences Affects The Way We Lead Skate Like a Girl

1:41:10 Take Aways

1:52:16 Acknowledging YOU

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!

Ep.4 Squad Convos: Policing and Race

The STJ Squad shares our own experiences around policing, race, and the systems we live in with the hope to inspire others to think deeper, take actions and have more conversations to transform society.

00:00 Check-In Question

9:23 Who is Sadie?

14:02 Intention of this Episode

18:15 Ashley’s Personal Story and Relationship to Policing/Incarceration

45:35 Ashley’s Life Path and Career

52:00 Transforming Our Relationship to Policing and Criminalization

1:11:00 The System of Oppression and White Supremacy and Kim’s Relationship to Race and Skateboarding

1:22:00 How Our Experiences Affects The Way We Lead Skate Like a Girl

1:41:10 Take Aways

1:52:16 Acknowledging YOU

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!

Ep.3 Jessika Alexander

Jessika Alexander is the USA Skateboarding team Trainer and the Nike SB Athletic Trainer. She specializes in preventive strength and conditioning in for “non traditional athletes.” Jess has had the privilege of working with humans of all ages ranges and backgrounds. Ranging from professionals in the NBA to JV soccer teams but has found her biggest passion in the skateboarding community. She believes in the power of the human spirit and connecting people through movement. “The more in touch with our bodies we are.. the more physically strong and resilient we make them, the more strong and resilient we will be in every aspect of our lives. Mind body and spirit. They all work as one, to conquer whatever the hell we set our hearts and minds to smash through.”

00:00 Check-In Question

14:21 Jessika’s Bio & Background

24:22 Finding Training

33:28 Combining Skateboarding and Training

37:00 Working with Pro Skaters

41:50 Joining the USA Skateboarding Team

46:36 Olympics Perspective

58:44 Rewriting Skate Culture

1:02:00 Fear of Failure

1:05:00 Skateboarders are the Gnarliest People on Earth

1:06:50 Alexis is a Super Human

1:08:10 Skateboarders in the Gym

1:13:00 Breaking Down Walls - Working with All Genders & Working Together

1:18:10 Finding Resilience and Asking for Help

1:22:00 Our Brains as 20 Year Olds

1:28:20 Self-Work / The Inside

1:30:00 Movement, Meditation, Breathwork - How to Start

1:36:50 Awareness and Focusing on the Inside not Just the Outside

1:48:22 Mental Strength in Skaters

1:54:00 Advice for Skaters

2:00:29 #DONTSKATEEVERYDAMNDAY

2:04:30 Theraguns, Massage, Lasers, Normatec vs The Basics

2:09:00 What’s Next? Future Goals

1:17:55 Don’t Be Afraid To Be The Dumbest Person In the Room

1:20:10 Finding Opportunities in Quarantine & Being With Ourselves

1:30:00 Acknowledgements

1:34:00 Crying is Like Peeing from Your Eyeballs

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!

Ep.3 Jessika Alexander

Jessika Alexander is the USA Skateboarding team Trainer and the Nike SB Athletic Trainer. She specializes in preventive strength and conditioning in for “non traditional athletes.” Jess has had the privilege of working with humans of all ages ranges and backgrounds. Ranging from professionals in the NBA to JV soccer teams but has found her biggest passion in the skateboarding community. She believes in the power of the human spirit and connecting people through movement. “The more in touch with our bodies we are.. the more physically strong and resilient we make them, the more strong and resilient we will be in every aspect of our lives. Mind body and spirit. They all work as one, to conquer whatever the hell we set our hearts and minds to smash through.”

00:00 Check-In Question

14:21 Jessika’s Bio & Background

24:22 Finding Training

33:28 Combining Skateboarding and Training

37:00 Working with Pro Skaters

41:50 Joining the USA Skateboarding Team

46:36 Olympics Perspective

58:44 Rewriting Skate Culture

1:02:00 Fear of Failure

1:05:00 Skateboarders are the Gnarliest People on Earth

1:06:50 Alexis is a Super Human

1:08:10 Skateboarders in the Gym

1:13:00 Breaking Down Walls - Working with All Genders & Working Together

1:18:10 Finding Resilience and Asking for Help

1:22:00 Our Brains as 20 Year Olds

1:28:20 Self-Work / The Inside

1:30:00 Movement, Meditation, Breathwork - How to Start

1:36:50 Awareness and Focusing on the Inside not Just the Outside

1:48:22 Mental Strength in Skaters

1:54:00 Advice for Skaters

2:00:29 #DONTSKATEEVERYDAMNDAY

2:04:30 Theraguns, Massage, Lasers, Normatec vs The Basics

2:09:00 What’s Next? Future Goals

1:17:55 Don’t Be Afraid To Be The Dumbest Person In the Room

1:20:10 Finding Opportunities in Quarantine & Being With Ourselves

1:30:00 Acknowledgements

1:34:00 Crying is Like Peeing from Your Eyeballs

About the Show:

Squeezing the Juice is a podcast and webinar series hosted by Kim Woozy & Ashley Masters featuring conversations with experts in skateboarding, fitness, nutrition, physical and mental health, creative culture and business. Our goal is to inspire, educate and empower our community by sharing our collective experiences, stories and backgrounds. Discover how to be the best version of you...with us!