In which David (aka DAS) and Peter (aka The Lazy Project Manager and now also aka Pedro) explore the value and purpose of evolving a personal brand

Along with stories of branding successes the dynamic duo (think the Ant and Dec of the business world) consider how anyone can invest in their own brand and what this can offer to them in their business and personal life

So, Squid of Despair Episode 21 - a new and improved podcast? Up to you to decide

Spoiler alert - episode concludes with Peter receiving quite a shock from DAS (listeners of a nervous disposition please be warned)