Last week I attended Zoho’s Developer Conference in their Pleasanton CA office and had a chance to sit down with cofounder and CEO Sridhar Vembu for a wide ranging conversation. We tackled a variety of subjects, including what he feels is the most misunderstood thing about the company, why he continues to watch and model some of Zoho’s practices after companies like Amazon and Facebook, and the role their AI technology (Zia) has played in the accelerated adoption of their Zoho One platform – which in just over two years has gone from zero to 29,000 business customers; even how using Zoho Creator allowed a non-techie farmer to become a developer. But maybe the most intriguing thought he shares with us is why he’s interested in the capital generated by the company’s culture, more than financial valuations put on corporations.