Our guest today is Srikrishnan Ganesan, co-founder and CEO at Rocketlane—a startup that offers a feature-rich customer onboarding platform, to other fast-growing startups. In this episode, Srikrishnan talks about eliminating the hit-or-miss in customer onboarding. He also talks about the long-term aspirations at Rocketlane, and some takeaways from being a second-time entrepreneur.

(00:41) Introduction to The Daily Tech Conversation

(00:53) Our guest today — Srikrishnan Ganesan, co-founder and CEO, Rocketlane

(01:33) A brief backgrounder on Rocketlane

(02:49) Why a specialist customer onboarding platform might be necessary

(04:51) Rocketlane’s target customers

(06:20) The time that companies spend onboarding customers without a dedicated tool for it

(07:03) Some benefits of using an onboarding tool

(08:20) Some of the metrics that customer onboarding teams track

(10:22) A snapshot of what’s been happening at Rocketlane in recent months

(12:27) A free customer maturity model that Rocketlane has developed

(15:30) Using the maturity model — a self-service assessment

(18:28) On the state of automation in customer onboarding

(19:57) Trends in how multiple SaaS software packages are being developed and used

(23:18) On Rocketlane the product, maturity, plans for the near future

(26:44) Finding the right talent and other challenges

(28:54) Top priorities over the next 12-18 months

(30:11) On more second-time entrepreneurs coming to the fore

(32:51) Longer-term plans for becoming a bigger company and the opportunities that can be tapped for that

More on Srikrishnan and Rocketlane: https://www.rocketlane.com/

Theme music courtesy Free Music & Sounds:

https://soundcloud.com/freemusicandsounds