It's the little things that matter  - for sales professionals getting the little things right can make the difference between winning a deal and losing a deal more often than not.  If you want to be successful you have to do the ordinary things better than everybody else every day.   This is especially true in highly competitive sales - close competitive sales are won by paying attention to the details.

In this episode Joe and Mike talk about the little things you need to focus on in every sales cycle in order to make more money.