How do your clients perceive you? What traits would they use to describe you? How would you want them to describe you, i.e., what is your â??Personal Brandâ??? In advertising terms, branding is the "image" created in the minds of people when they see or hear a name, product or logo. Companies invest a lot of money in creating and maintaining their brand, how much do you invest in developing your own "Personal Brand"?. Mike and Joe talk about Personal Branding and how you can leverage it to differentiate yourself personally and develop a reputation that will help you earn more money. Sales Podcast