Made to Stick a Sales methodology.

Face it, some of the most compelling sales messages don't stick.  How many times  have you delivered a very compelling argument about why someone should buy your product  or service only to find the message had fallen on deaf ears?  How many times did you  think given the facts the sale would be a "no brainer" for the buyer, but it wasn't?   Why do some sales messages just seem to die?  The most compelling reasons for someone  to buy from you can be lost if the message isn't presented right. It's not about the  content being presented it's about the context of the presentation.

This series is based on the book "Made to Stick" by Chip and Dan Heath which is all  about why some ideas survive and others die. Part two of this three part series on  making your "sales message stick"! Joe and Mike discuss two techniques to effectively communicate your sales message; Concrete and Credible.

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