AWS enables companies to build innovative cloud applications combining technologies like Alexa, AWS IoT, and AWS Lambda with enterprise-scale, microservice backends. After these applications move into production, there are teams responsible for monitoring all components and providing insights needed to optimize the customer experience. In this session, we share an easy-to-apply framework to build all components successfully to get the answers needed to run and improve every application, no matter how complicated. First, we lay the foundation with powerful tools in the AWS ecosystem like Amazon CloudWatch, AWS CloudTrail, and AWS X-Ray. Then, we complement these insights with approaches for monitoring frontend web and mobile performance and behavior, eventually extending into IoT devices. Finally, we show how to derive actionable insights from all the gathered data and integrate it into enterprise-grade monitoring platforms. Session sponsored by Dynatrace