AWS Lambda is a great fit for many data processing tasks, for data analytics and for machine learning inference. The Lambda team use Lambda for our own Analytics in conjunction with other AWS services. In this session, we will cover how we tie these services together to crunch the data Lambda creates to generate insights to better run our service. We will cover common design patterns for big data processing, how they map to Lambda and serverless, and look at some new patterns that serverless makes possible. Finally we will look to how to leverage Machine Learning inference on Lambda to derive better insights from the data.