Everyone loves an overnight success story, I Don't!. Day by day we’re inundated with tales of passionate entrepreneurs who find instant wealth, fame, and success.

We buy into the glamor and often can’t help but feel a twinge of jealousy when looking at companies that seem to have it all figured out.

The truth, however, is that the easy overnight success is a myth. They’re a carefully crafted narrative, which we conveniently buy into as a form of wish fulfillment.

Instead, the road to success is long, twisty, and fraught with hardship.

There comes a time in the lifecycle of every company when it looks as though failure is right around the corner.