Ssn 1 Ep 18

Detecting an Imposter

How to know if an online company is legit and safety protocols for purchases.

 

SHOW NOTES

1:10: How do you know if an online company is reputable to buy from?

 

1:36: Search engine ranking, ads and organic results

 

2:06: Are the ads that appear at the top of the SERPs (Search Engine Results Pages) reputable companies?

 

2:15: How Google treats outrageous claims.

 

2:59: Google’s attempts to screen out questionable websites on the SERPs

 

3:28: How to pre-screen ads that pop up on your FB newsfeed

 

4:00: Check their website and look for the following items to make sure the website looks legit.

 

4:48: Search for a company with the help of the search engine

 

5:27: Google My Business’ verification process

 

5:53: Check their FB page for an authentic page, good engagement rates, good feedback and reviews

 

7:45: Check Google reviews

 

8:11: Check Reddit conversations to search for comments about a company, service, or product

 

8:56: Analyze ads and check against reviews about the product itself

 

10:06: If you have any doubts about an unfamiliar company, check Amazon and see if it’s available for purchase there

 

11:00: You’ve checked their website, fb page, and online reviews and you still have qualms about the company, you can research their IP address and look for discrepancies in the owner of the domain name and their geographic location.

 

11:38: Reasons why a company may choose to hide information about their domain, spam controls

 

12:30: Check the IP address. You’re looking for a discrepancy in the shop’s location.

 

Go to nslookup.io and get the IP address, and go to arin.net and see where they’re registered.

 

nslookup.io--enter the URL address and copy the IPv4 adress

Then go to arin.net and enter the IPv4 address

 

This will give you information about the domain.

 

13:00: How to interpret those results

 

14:18: Shopify and godaddy sites, payment gateways, and how to look for discrepancies of what you would expect to find.

 

16:16: Payment options for purchases: debit vs. credit cards and paypal payments, risks and caveats for use

 

 

Your hosts: Rex Nance and Penny O'Halloran of East Atlantic Security, LLC @ https://EastAtlanticSecurity.com/

 

Voiceover Artist: Paul Kadach at voices.com

 

 

You’ll find the downloadable version of these show notes at: https://eastatlanticsecurity.com/cyber-savvy-cafe/