Scaling SaaS Operations

SSO: 006 Simplify360 – A conversation with NJ Sridharan


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Simplify360 started as a B2C company.  Around 2013, the company evolved into a social media platform.  It is one of the few non-US, non-European organizations that has built a lot of capability in social media functionality, primarily targeting the South Asia and Southeast Asia regions.

Over the last 18 months, the company has evolved into a CX platform, mostly led by customers requesting a new ecosystem.  Since the company’s market is predominantly social media focused, it started bidding itself against Zoho and Zendesk who don’t really solve the problems from a social media perspective.   In Manila, for example, social media is 90% of their business.  Over the last 18 months Simplify360 has grown about 15-20% to a total of 65 employees (a mix of developers and analysts).  Everyone is passionate about customer experience.  That’s the thread that drives Simplify360; to give their customers something unique. 

Join me as I talk NJ about his background and company strengths: 
 
 1. The company’s transformation into a #CX platform

2. The team’s passion for providing a superior customer experience

3. Plans for expansion into the US and #LatAm markets

4. Developing a partner enablement program
 
 
 For more information, please visit: Simplify360
 

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Scaling SaaS OperationsBy Kristine Esparza

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