Steve Laborda is a leader, coach, expert, and practitioner in B2B sales and marketing excellence focusing on improving profitability, capturing value, and developing the competences of commercial teams. With 15 years of experience in the specialty chemical industry, he has successfully impacted corporate cultures, behaviors and processes through the design, development and execution of commercial excellence programs and trainings. As CEO of ValueBizBooster, he helps teams fully realize potential of Commercial Excellence and
Value-Based Selling to improve profitability and growth.

We specifically cover:

1. What is commercial excellence? 

2. Value-based sales in B2B market  - why it's important to differentiate yourself.

3.  How startups can accommodate the sales process and keep their agility.  Steve offers other key insights for startups to excel in their sales process.

4.  Key advice to startup founders.  Building your vision, listening to people and team competencies will help you grow and scale.

Contact Steve on LinkedIn or at  (valuebizbooster.com)