Mike Reynolds is the CEO and Executive Product Partner of Innovatemap.  Innovatemap is a product agency helping companies of all sizes dream, design and scale digital products and services.  Mike has been ideating and delivering digital products to market for over 20 years!

In this episode:

1. Mike shares his experience in product management.  He saw a rise in a need for product management differentiation to help leaders & founders "do product well".  As a result, he developed a product management as a service model.

2. Mike describes the process that InnovateMap uses to partner with companies to define goals and outcomes. 

3. The InnovateMap team is made up of  both product management/UX design as well as product branding & marketing. 

4. Mike shares his lessons learned.  He talks about "know the mode you are in" and keep the focus on fine tuning product market fit.

5. Some of the trends Mike sees include "product led growth" where the product itself introduces new features as well as digital product marketing focused on consistent branding across all digital products.

Learn more by going to InnovateMap  or connect with Mike Reynolds on LinkedIn.