My guest today is Rob Mattingley who is the CEO of Plexy.

Plexy is a SaaS growth agency helping SaaS companies rapidly scale with performance marketing.
 
In this episode:

1. Plexy helps SaaS companies of all stages and sizes with their product launches, including scaleups and corporate.   

2, Rob shares some of the common challenges he has seen in helping various startups and scaleups which include getting to product-market fit quickly and being able to scale and iterate quickly through the product feature release cycle.  The quality of the product helps the success of the marketing and sales processes.

3. Rob shares some advice for startup founders -- the simplicity of the build and how you communciate the value of the product needs to be very simple and clear from a copy perspective.  When just starting out, or figuring out product market fit, pick a narrow group of people to build a product for will help your marketing budget stretch much further as opposed to reaching several industries and size.  For a performance marketing campaign to
work, you need to narrow down who you are targeting.  This doesn't need to be a permanent decision.

...and much more!

Find out more about Plexy.  You can reach Rob on LinkedIn or via email.