Race car driver, six sigma black belt and near scrum master Max Just joins us from SSOW Latin America where he shares that he quit Ford to work as a contractor for Lotus in the engineering department working with suppliers for Proton in Malaysia. He moved on to becoming the quality department for trucks in China. He began to realize that he was a fit in consultancy. He got an MBA and started as a management consultant for Warner Bros. home video in DVDs. He and the company realized the industry was dying. But it was there that he learned the importance of data integrity. He then moved to a smaller consultancy working with Coca-Cola. He was evaluating what HR processes were doing right after transformation. And from there, he took the next step directly into Coca-Cola proper.