SSP 128. Magic Tricks and Photo Shoots

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♦ Magic Tricks and Photo Shoots ♦

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Scott shares personal stories from his bodybuilding past to illustrate techniques the fitness and supplement industries use to create the illusion that their products work.

♦♦ The Story Behind the Story ♦♦

• To prep for one photo shoot in Muscle Mag, Scott enhanced his vascularity by taking a sauna and chewing niacin a few minutes beforehand.

- Warm air and niacin improve superficial vascularity; makes vessels disappear beneath the skin.

- Niacin can make the skin red and itchy.

• Techniques like this are used in before and after photos to promote supplements.

• Supplement companies began paying Scott to transform models with 12-week programs to get them photoshoot ready with training and diet. They would then credit the bodybuilders’ appearances to the supplements.

• Scott never took any of the supplements that his photos were used to promote.

• White backgrounds are used in photo shoots to accentuate the model’s ripped appearance.

• Scott and Andy would have Cycle Diet cheat days shortly before photo shoots and showed up super-lean.

• The Cycle Diet kept Scott and Andy photoshoot ready year-round.

http://thecycle.diet/

• Thinking a supplement will create a great physique instead of diet and hard work is like thinking you can be a rock star without learning how to play guitar.

• If [a supplement] sounds too good to be true, it probably is.

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