Today on the show we have the lovely Stacey Mcardle, who is the director of tide.pr -  a PR agency that are experts at working with brands to collaborate with influencers.
She talks to us about the way briefs come in and how influencers fit into a broader PR campaign.  As well as the ways her agency finds the talent they work with and the things that make them want to work with an influencer more than once.
She also tells us about software TIDE uses to get even deeper analytics from influencer pages to give more transparency to what we do and give brands the security to work with us.
If you are a brand curious to give this biz a try or an influencer wanting to learn how to collaborate better with PR agencies, this is for you.

Stacey is the Director of tide.pr and is a highly experienced and driven PR and communications professional. She has led the campaigns and key projects for many large Australian and International brands. She has successfully launched countless brand campaigns within the Australian market and has co-hosted press events in both New York and Japan. She prides herself on her strategic thinking, strong media and influencer relations, creative ideation and providing exceptional ROI for clients. Stacey is meticulous in her approach and delivery.


MENTIONS:


HypdeAuditor

Bar-None

Frank Green

Homie

Pleasant State

Sticks and Stones Agency -

Culture Machine Agency

The Inspired UnEmployed

Uniqlo

Champion

Sea Sheppard

Ripcurl


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Mixing and mastering by Big Mastering

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