Matt Salata has his premium team at the Phoenix Suns adopting a "One Revenue" full-menu selling philosophy. In this candid interview, Matt reveals the details of that selling model, as well as the "WOW" elements of the Suns' revamped stadium tour and why collaboration among the many departments within the Suns is key to pulling it off. Matt also discusses what the "right" number of salespeople might look like at the Suns post-COVID, what he learned managing an Inside Sales team of 18 at the Jew Jersey Devils, and what he looks for in a sales applicant today vs. just a few years ago.

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