After years as a Guinness World Records judge and advertising executive, Charlie Weisman realized that the household items we use every day are often dull and uninspired. While stuck in his NYC apartment during the pandemic, he founded Staff to bring joy to the mundane. By reimagining functional tools with bold colors, unique materials, and helpful characters, Charlie is turning overlooked essentials into high-design conversation pieces.

Staff peps up living spaces by adding personality to chores, starting with its disruptive first product, The Plunger—a nostalgic nod to Charlie's grandfather's plumbing career. By humanizing the tools in our homes, the brand proves that practicality and amusement can live in the same space.

Inside the Episode:

• How Charlie's background in advertising and as a Guinness World Records judge shaped his eye for disruptive storytelling.

• Why giving functional products a personality and a name creates a deeper emotional connection with customers.

• How Charlie honored his family history by launching a high-end version of the most overlooked tool in the house.

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