In this episode of BTL, we take a trip down memory lane with a true innovator in performance analysis — Stafford Murray. 

From transforming England Squash between 1998 and 2010 to leading cutting-edge sports science at the English Institute of Sport, Stafford’s impact on high performance is nothing short of remarkable.

His journey spans continents — from spearheading innovation in New Zealand’s High Performance Sport program to his current role as Head of Analysis and Insights at the ECB, where he’s applying decades of expertise to the world of cricket.

But this conversation goes far beyond data and technology. Stafford shares how great analysis isn’t just about numbers — it’s about relationships, communication, and humanising the science behind performance. Through engaging stories from across his career, he reveals how empathy, connection, and collaboration have been at the heart of his success.

Join us as we explore how Stafford’s analytical mindset, innovative spirit, and people-first approach have shaped elite sport and inspired a generation of coaches and athletes. His personality is infectious!

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