Listen to our founding Director John Till in conversation with the Leader of Staffordshire County Council, Councillor Alan White. The County Council took the brave decision to invest in a story and brand for Staffordshire to put it on the map and get it thought about by those that matter. Alan highlights some of the early successes; being recognised by central Government, bringing the exciting ingredients and opportunities to the fore, working in a more unified way with the other councils and partners and being purposeful in what they do, especially outside their boundaries.