We've heard many times that our customers are the heroes of our brand story. But where does our brand fit in the story? Do we have a role to play as the brand and business owners? Of course, we do!

In today's episode, we'll explore the 2 types of stories you need to be sharing with your audience and customers for them to see that they can trust you and that you have empathy for them. Authority and empathy are essential for business growth.

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