Memberships are a marathon, not a sprint.

 Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.

 That “journey” – the Member Lifecycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.

 In this episode, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.

260 - 5 Stages of the Member Lifecycle

Join Mike Morrison - one half of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

Business

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Management & Marketing

Business News

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Marketing

Entrepreneurship

In many ways your membership launch is some of the easiest marketing youâll ever do.
 Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
 However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
 In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
 In this episode:
 
 How your first wave of members is crucial to your ongoing marketing strategy
 Why you shouldnât give up on those non-buyers too easily
 What is âevent marketingâ and how can you use it to drive new members?
 What type of marketing is essential for longer term membership success?

395 - Catering to Multiple Segments in your Membership

394 - 6 Techniques for Attracting More Committed Members

393 - Setting Realistic Expectations for Membership Growth

392 - Should You Stop Cancelled Members From Rejoining Your Membership?

391 - Becoming Less Hands On In Your Membership Business

Membership Geeks Podcast with Mike Morrison

260 - 5 Stages of the Member Lifecycle

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