Stain & Seal Experts Podcast - Founders 10 Franchise Launch
Episode Overview
Caleb Roth announces the launch of the Stain & Seal Experts Franchise Partner Program, opening 10 founding territories for December 1st onboarding. This episode breaks down the complete franchise opportunity, benefits, and what makes this the perfect time to join The Family.
Key Topics Covered
Caleb's Origin Story

Started staining business in 2012 looking for control of his future
Evolution from fencing → deck staining → log homes → all outdoor wood
Built educational content, podcast, and Staining University events

Franchise Program Launch

Introducing Stain & Seal Experts Franchise Partner Program
10 territories opening for December 1st onboarding
Off-season preparation for 2026 launch

The Founders 10 Benefits

Keep your current brand, add Stain & Seal Experts
On-site launch with Caleb and team
First 90 days of advertising campaigns built for you
Additional 50,000 households added to territory
Free $4,000 EXPERT Paint & Stain Machine

Target Audience

Existing staining/wood care businesses wanting to scale
Entrepreneurs looking for new mission and control of their future
Anyone who wants to grow without shutting down mid-season

Complete Package Details

Dual-brand through 2025, clean rebrand January 2026
Keep phone number, reviews, and website (redirects to new site)
On-site launch week with Caleb and team
90-day priority support + dedicated coach
Complete advertising setup with copy, creative, and tracking

System Proof & Training

Indoor staining capability removes seasonality
Hundreds of 5-star reviews proving system works
Complete ad templates and marketing materials
Online learning management system
117-page operations manual covering:

Industry background and culture installation
Mission, vision, core values
Leadership principles
Uniform and safety guidelines
Complete service and equipment guides

Key Takeaways

No Brand Disruption: Keep your current brand through peak season 2025, add Stain & Seal Experts branding, then clean rebrand during off-season.
Complete Support System: On-site launch, 90-day priority support, dedicated coaching, and corporate-built advertising campaigns.
Proven Model: Hundreds of 5-star reviews and established systems that work.
Seasonality Solution: Indoor staining capability with EXPERT machine removes weather limitations.
Limited Opportunity: Only 10 founding territories available with enhanced benefits.

Action Items

Book franchise consultation call (link in description)
Review 117-page operations manual preview
Consider territory options for your market
Evaluate dual-branding strategy for your existing business

Resources Mentioned

Stain & Seal Experts Franchise Consultation
117-Page Operations Manual
Online Learning Management System
EXPERT Paint & Stain Machine ($4,000 value)
Staining University Events

Contact Information
Book your franchise consult call with Caleb Roth
https://clienthub.getjobber.com/client_hubs/aec6a09e-f829-4beb-8646-1186e1a956f4/public/work_request/new?source=social_media

Spots Remaining: 10

This episode is for existing wood care professionals and entrepreneurs looking to take control of their future in the growing outdoor wood care industry.

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