If you don't inventorize and manage your stakeholders, you are at a loss! That's why this episode is dedicated to taking stock of your internal clients and navigating them. It doesn't matter whether you are addressing the board or manufacturing employees: Keep them engaged and cater to their communication needs. Borrowing customer persona templates from the marketing team and turning them into change personas helps you capture the informational needs. Another effective tool I discuss: the power-interest grid. A simple visual framework, it is popular with senior management and helps with stakeholder segmentation.