If you have a service business, you can/should turn your service into a product by systematizing it. Create processes that are easy to follow and easy to train.

10 Rules for Creating and Selling a Product (from Built To Sell)

1.  Don’t generalize; specialized

2.  Make sure that no 1 client makes up more than 15% of your business

3.  Own a process. Make it duplicable and sellable

4.  Don’t become synonymous with your company

5.  Avoid the cash suck. Charge up front

6.  Don’t be afraid to say “no” to projects

7.  Figure out how many pipeline prospects lead to sales

8.  2 Sales reps are always better than 1

9.  Hire people who are good at selling products, not services

10. Think big. Write a 3yr business plan