The concept of a funnel is that you take the masses and you narrow them down through a series of steps to actually find the people who are willing to pay for your product. We've been doing funnels forever.

Back in the day, newspaper ads were a common first step in a funnel. The ad would get a person to call, or go into a store. From there, they would be in the funnel and those who wanted to buy, would buy. Those who still needed to think about it would walk away. But even those, you would want to circle back around to.

Funnels were used back in the Roman times when insurance salesmen would go to the bathhouses to find potential buyers. It was the first networking meeting.

Funnels are not rocket science. They are one of the simplest and most essential systems that you can have in your business. Funnels are not an internet thing. Funnels started with people yelling in the street or meeting at bathhouses and now, they are a lot more sophisticated. Funnels today gather information and reach people across the world.

Stampede is building multiple funnels. We started with our Powermid of Prospects to determine what we needed in our funnel.

What is our product? We sell Sales Sites

What is our platform? We’re using our Sales Site to sell the Sales Sites

What is our process? We’re using and email campaign to get people to call us

How are we finding prospects? We’re going to put money into a simple Facebook ad

Then we built our funnel from there.

The top of our funnel is the Facebook ad, reaching out to the masses (narrowed down to business owners). What is this ad supposed to do? The whole focus of the ad is to get the right people to the website. We only want people who could be interested in what’s on the website.

The whole purpose of the website is to get people to download the Sales Site Blueprint.

The whole point of the blueprint is to get people into the email campaign. The more that a person is willing to give to receive, the more likely they will pay actual money for an end product.

The email campaign is specifically designed to get them to call us.

The sales person’s job is to sell them a sales site.

The final step in this funnel is to find more opportunities to assist this client with their business.

Get out there. Figure out your funnel. And become successful.