Create a product worth selling

How do you determine if your product is good or not? What do you do if you find out that your product isn’t worth selling?

(from Built to Sell)

Your Business must be all about your Product. Your Product must be all about your Customer.

Step 1: Isolate a Product or Service with the Potential to Scale

    •Teachable to Employees (or can be delivered through technology)

    •Valuable to Customers

    •Product must be Repeatable (best->worst):

    •Enjoy Fat Margins

Step 2: Create a Positive Cash Flow Cycle - Charge up Front for your Services

Step 3: Hire a Sales Team

Step 4: Stop Selling Everything Else