Authentic Influence

Stance SVP Marketing Noelle Bates Talks Investing in the Sock Market (and more)

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On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up.

Today, you'll learn:

  • Noelle's journey to Stance; Stance's mission and Noelle's personal values
  • What apparel gets wrong, and how Stance avoids it
  • How Stance approaches partnerships (specifically through its "Punks and Poets" initiative)
  • How Stance strives to get to the customer level in building authentic relationships
  • What Stance has coming up down the line
  • Advice on how to build an authentic brand

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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