Praval is an expert at brand, product positioning & messaging, go-to-market strategy, demand generation, and content-led marketing initiatives. He is a serial entrepreneur and has co-founded several start-ups.

He worked as a freelance content marketer for web publishers and blogs in Europe, South-east Asia, and India. Also, he was the Co-Founder of Dokito, an in-house social media analytics tool at Media Redefined; a digital media agency in New Delhi he also Co-Founded.

He is now Vice President of Marketing and Customer Experience where he focuses on brand, positioning, messaging, communication, and other marketing initiatives, Praval also works closely with various product teams and helps them with go-to-market strategy and special projects.

As one of the official spokespersons, Praval represents Zoho before media and analysts, as well as at various international conferences and forums.

In this episode we cover:

-The importance of standing out through messaging and positioning for --B2B SaaS companies.

-How using social media helps customer experience for growth

-Working beyond the scope for personal and professional growth

-The marketing strategy approach of large product company VS a SaaS business

-Building an all-in-one SaaS business ecosystem solution as a differentiator from the competitors

-The current value and impact of remote work tools

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