
Sign up to save your podcasts
Or
We live in a world where consumers increasingly prefer craft IPA to Bud Light, artisanal sourdough to Wonder bread, and fresh-ground almond butter to Skippy. That same hunger for customized choices is spilling over into the world of financial advice. But many advisors are still offering cookie cutter services that aren’t keeping up with today’s needs. Or maybe they’re delivering premium solutions, but still telling the same old story. Either way, the opportunity cost is high – for the advisor and would-be clients. On this week’s episode of Elementality, Reese Harper brings in Alana Kohl, founder and president of AdvisorPR, to talk about marketing communications for financial advisors. They discuss the key components of good marketing, strategies for differentiating yourself in a “me too” market, and all-too-common advisor mistakes. Alana also outlines her four-step process for pulling the pieces together into a cohesive whole.
4.8
3434 ratings
We live in a world where consumers increasingly prefer craft IPA to Bud Light, artisanal sourdough to Wonder bread, and fresh-ground almond butter to Skippy. That same hunger for customized choices is spilling over into the world of financial advice. But many advisors are still offering cookie cutter services that aren’t keeping up with today’s needs. Or maybe they’re delivering premium solutions, but still telling the same old story. Either way, the opportunity cost is high – for the advisor and would-be clients. On this week’s episode of Elementality, Reese Harper brings in Alana Kohl, founder and president of AdvisorPR, to talk about marketing communications for financial advisors. They discuss the key components of good marketing, strategies for differentiating yourself in a “me too” market, and all-too-common advisor mistakes. Alana also outlines her four-step process for pulling the pieces together into a cohesive whole.
1,716 Listeners
142 Listeners
927 Listeners
273 Listeners
2,001 Listeners
1,021 Listeners
454 Listeners
2,071 Listeners
878 Listeners
239 Listeners
108 Listeners
125 Listeners
748 Listeners
15 Listeners
19 Listeners