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Stand Out in a World of Duplication with Theresa Līna
Theresa Līna has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy. She has been involved at Stanford University since 2006 and has served as chief strategy and marketing officer for several technology startups. She began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. She has just released a new book called Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It.
https://lifeasleadership.com/091/ (LaL 091: Successfully Solving Unsolved Problems with Jim McKelvey.)
LEADERSHIP INSIGHTS
- The barriers to duplication are so low today that it is vital to differentiate yourself from others, but it must be done in a meaningful and substantive way.
- The smaller your market, the more narrowly defined you should be.
- Your cause and business must matter both to you and the marketplace.
- A go-to is not just known for its product or service. It’s known for a higher purpose.
- Launch—identify a problem, claim that problem, then set a stake in the ground to conquer that problem.
- Ignite—start a movement around your point of view. Start with power brokers and points of influence.
- Navigate—in this phase, you have to show that you have substance and staying power. You have to deliver a valuable outcome which is also difficult to duplicate.
- Accelerate—you must continue to survive by broadening to new markets. Don’t be like Blockbuster or many in the print industry—keep an eye on the horizon.
QUESTIONS TO INSPIRE US TO ACTION
- What is some lesson, saying, or experience that continues to influence your leadership to this day? Can’t means won’t.
- Use three descriptors to finish this sentence: “A leader is…” Compassionate, courageous, and determined.
- What is a question that leaders should be asking either themselves or others? What can we do better?
- What book would you recommend to leaders? The Greatest Salesman in the World by Og Mandino
- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Truly, deeply, empathically listen to others.
- As a general life principle, is it better to ask “why?” or “why not?” “Why not?” because it leads to more innovation and risk-taking.
Website:
https://www.apollomethod.com
Contact:
Find Theresa on social media:
Twitter: https://twitter.com/theresa_m_lina (@theresa_m_lina)
Facebook: https://www.facebook.com/theresa.m.lina (@theresa.m.lina)
LinkedIn: http://www.linkedin.com/in/theresa-lina (in/theresa-lina)
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By Josh Friedeman
4.9
4242 ratings
Theresa Līna has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy. She has been involved at Stanford University since 2006 and has served as chief strategy and marketing officer for several technology startups. She began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. She has just released a new book called Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It.
https://lifeasleadership.com/091/ (LaL 091: Successfully Solving Unsolved Problems with Jim McKelvey.)
LEADERSHIP INSIGHTS
- The barriers to duplication are so low today that it is vital to differentiate yourself from others, but it must be done in a meaningful and substantive way.
- The smaller your market, the more narrowly defined you should be.
- Your cause and business must matter both to you and the marketplace.
- A go-to is not just known for its product or service. It’s known for a higher purpose.
- Launch—identify a problem, claim that problem, then set a stake in the ground to conquer that problem.
- Ignite—start a movement around your point of view. Start with power brokers and points of influence.
- Navigate—in this phase, you have to show that you have substance and staying power. You have to deliver a valuable outcome which is also difficult to duplicate.
- Accelerate—you must continue to survive by broadening to new markets. Don’t be like Blockbuster or many in the print industry—keep an eye on the horizon.
QUESTIONS TO INSPIRE US TO ACTION
- What is some lesson, saying, or experience that continues to influence your leadership to this day? Can’t means won’t.
- Use three descriptors to finish this sentence: “A leader is…” Compassionate, courageous, and determined.
- What is a question that leaders should be asking either themselves or others? What can we do better?
- What book would you recommend to leaders? The Greatest Salesman in the World by Og Mandino
- If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Truly, deeply, empathically listen to others.
- As a general life principle, is it better to ask “why?” or “why not?” “Why not?” because it leads to more innovation and risk-taking.
Website:
https://www.apollomethod.com
Contact:
Find Theresa on social media:
Twitter: https://twitter.com/theresa_m_lina (@theresa_m_lina)
Facebook: https://www.facebook.com/theresa.m.lina (@theresa.m.lina)
LinkedIn: http://www.linkedin.com/in/theresa-lina (in/theresa-lina)